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Attraction Marketing – Becoming a Superstar Internet Network Marketer
If you’ve been following my series of articles on attraction marketing, you now understand the basic ingredients of attraction marketing and how it works to attract endless leads and distributors. Essentially, you now see how network marketers have been able to manifest transformative success in their lives. And they were able to do it virtually overnight using the internet. As a reminder, this proven marketing formula reveals:
- Who is your target audience and what they really want from you
- The easiest and fastest way to become an expert in your field
- How to leverage your unique personal attributes to create value and a powerful personal brand; and
- How to market your brand and attract endless leads and distributors for your business
If you stopped here, you would already be light years ahead of most of your competition just by having this knowledge. But when you combine the power of attraction marketing with internet marketing, you unlock powerful business secrets. You not only learn how to effectively attract and recruit distributors to your business, but you also learn how to profit from your list quickly and many times over. By doing so, you instantly overcome one of the biggest, if not the biggest hurdle that distributors will face in their business life cycle.
You see, when you start with nothing more than a pencil and a blank sheet of paper, the first challenge in building your network marketing prospect list becomes very obvious. Your circle of influence is limited. What happens when you have no more people to call? What happens when only 3 of your 100 friends and family decide to sign up? It’s not going to dent your bank account.
When momentum slows and it becomes more difficult to tell enough people about the business on a daily basis, distributors quickly find themselves scrambling for cash to cover expenses and autoship quotas. At this point, they begin to dip into their own personal funds to cover the costs, and suddenly their network marketing business becomes a liability instead of an opportunity. End of Game.
Fortunately, an Internet-based attraction marketing funnel completely eliminates this problem through list building, list monetization, and the concept of funded proposal. It is the secret weapon of modern internet network marketing. If you want to be successful and stay competitive, you’ll have to follow suit. Fortunately, it is very simple to do.
In attraction marketing, the money is always in the list
They say the money is in the list. In a previous article, we covered how to capture leads and build your list effectively with capture pages and free offers. We then discussed the importance of building value-added relationships with your list to promote trust and relationships. This is important because once you have achieved this goal, you then have permission to market and sell your intellectual knowledge. In fact, you can market and sell just about anything you want as long as your offer meets a need. And that’s exactly where the funded proposal comes in.
A funded proposal is a generic information product that extends your free offering. The idea is to offer irresistible value and information in a product that sells for a low price. This provides the vast majority of your prospects with immediate gratification while the low price eliminates purchase risk. You can either create your own product or market an existing affiliate funded proposition such as Magnetic sponsorship Where MyLeadSystem Pro. These are the top-selling funded proposals that pay you a commission for each sale. Either way, the key is to deliver exceptional value along the way. As long as your product offering legitimately delivers on that promise to your customers, you’ll pull off a home run.
The reason you want to take advantage of the funded proposal is very simple. The hard truth is that most people you contact will not join your business opportunity. But many are willing to pay for your intellectual property and knowledge once you’ve established a relationship with them. After all, a large portion of your target audience is made up of existing network marketers who might be perfectly happy with their own business. They just want to know how to make it more profitable.
When you respond to this request through the funded proposal, you activate the base formula to create initial and immediate cash flow. This is how you stay afloat in business while you build the longer term residual income on the back end. Even better, it’s how you take advantage of those who say “no” to your business opportunity. In this way, 95% of your fruits and your labor are not wasted. And you can repeat this process of monetizing your list again and again. Simply market more helpful tools and resources that meet your list’s needs. If they’ve bought from you before, chances are they’ll buy from you again.
How Attraction Marketing Helps You Build Your Residual Income
Of course, if you’re in network marketing, you’re in it for the residual income opportunity. The good news is that while only a small percentage of your leads will join your business, an internet-based attraction marketing funnel allows you to build your team at record speed.
As you progress through the cycle of offering free valuable emails and occasional product offers, you will periodically market your primary business opportunity. Notice where in the process this step comes in. You build rapport first, then offer helpful tools and resources at a bargain price, and now that you’ve solidified yourself as a person of expertise , you market your main product.
It’s undoubtedly the best way to select the best leads for your business and it works great time and time again. As long as you’re still providing value and building trust, you’ll still be able to attract a loyal group of people who will follow you into whatever business you choose. That’s why some superstar distributors are able to join a new company and rise to the top of the charts virtually overnight.
In conclusion, internet marketing and attraction marketing have completely changed the MLM home business landscape. Gone are the days of chasing after friends, family and strangers. You no longer have to drive to hotel meetings or worry about running out of leads to talk to about your business. You no longer have to depend on just one source of income. Dozens are instantly available at your disposal. Basically, every major hurdle commonly known to the network marketing industry has been solved by attraction marketing. So if you don’t learn to play by the new rules, you might as well pack up because, like it or not, your competition will eat your prospects for lunch.
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