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Getting Relevant Traffic to Your Finance Website
You want to drive traffic to your financial site. It’s understandable. Who wouldn’t want that? After all, without traffic, you won’t be able to gain traction with your site or blog. The truth is that getting traffic to your website is easy. In a day or two, you can have floods of traffic.
What would you rather have, 100 people visiting your website looking for quality financial information, or 5,000 average schmoes who won’t recognize a stock symbol from a hieroglyph? Chances are you picked the 100 relevant visitors.
Perhaps you can brag to your friends that your website got 5,000 visitors. But, bragging rights don’t do much to create a long-lasting financial website, one that people come back to often. It’s a true test of a successful finance website (or any website, for that matter), how many people keep coming back! How many people subscribe to your newsletter? And the real “litmus test” is how many people are buying products or services from you?
How to get relevant traffic
Before you bleed your fingers by writing a bunch of useless articles or blog posts on your blog, take a step back and ask yourself what you want to accomplish with it. What are your goals for your website? You should not continue without having formulated this basic information. Otherwise, you’ll be filming in the dark, randomly selecting topics that won’t make much of a difference in driving traffic, let alone targeted traffic.
Once you understand your goals for the site, ask yourself who do you want to visit. You will read phrases such as customer avatars or targeted customers, etc. Whatever it’s called, it’s a way to determine your website’s demographics.
You can get this information by checking who is visiting your competitors. Find a competitor’s Twitter profile and visit the Twitter feed. Find out who is following that business or website. These people are part of your target market. You can do this same exercise with any social media platform.
Don’t dwell too much on demographics. You can refine the process later. Just get a first idea of who you think would be the best target audience you want to visit on your website.
Is the financial blogosphere too competitive?
There are thousands and thousands of financial websites and blogs. In another year there will be thousands and thousands more. It makes you wonder if it’s worth continuing to maintain a finance-related website.
Here is the good news. Simply because there are thousands of websites dedicated to financial topics, most of them are junk. These websites contain sales pitches or contain unwanted content that drives visitors away. If you can rise above that trash and give readers what they want, you’ll open the floodgates to not only traffic, but the beautiful targeted traffic as well. This is the kind of traffic that bloggers dream of, but most fail to get.
Create great financial content
To steer clear of the digital scum, you need to create content that impresses your readers. It’s essential. Otherwise, your financial site will be like the others, lost in the virtual abyss!
The big question of the day is how to create quality content? It can’t just be good. It must be fantastic. Now for some bad news – it won’t be great when you start. Let’s face it; most people are not good writers or content creators. It takes practice like anything else.
One way to quickly speed up content creation is to emulate what top bloggers are doing. This does not mean copying them word for word. You want to get a feel for the tone and style of their websites and adapt them to your own style.
What about keywords and SEO?
Bloggers know the terms keywords and SEO all too well. Keywords appropriately means what keywords will your target market use to find the information they are looking for. SEO is a little trickier for the uninitiated. It is an acronym for Search Engine Optimization. These are techniques that are supposed to help search engines understand what your content is about.
The biggest problem with these two concepts is that they change all the time. The master of the search engine universe (Google) changes these rules, as do other lesser search engines. What worked two years ago can put your website in the Neverland search engine.
An underlying concept that has resisted all the changes made by search engines is quality content. In other words, don’t worry so much about keywords or SEO. Just write from the heart and do it consistently. Write what you think will be useful to your readers. Nothing more!
Another common tactic is to get other finance bloggers to post on your blog or website. Preferably, you want to choose people who are rising in the ranks of influence. Although these influencers are competitors, the web works best when everyone works together to provide readers with the best possible value. Everyone wins, even all participating competitors.
If you don’t have time to create content but still want to drive quality traffic to your website, consider outsourcing the task. You may have to go through a few contractors to find the ones that will do a great job for you. But, once you find them, as long as you’re willing to keep them happy ($$$), you won’t have to keep looking for them.
On that note, don’t skimp on price when looking for a quality writer. They are qualified for a reason. If you’re bottom fishing, you’ll be constantly on the lookout for new writers. When you find a good writer and pay them an exorbitant rate, it won’t take them long to find another client who pays better.
It’s worth paying for your writers. When you give them what they deserve and are fair to them, you have them for life. You’ll get a return on that investment by building the right kind of audience for your finance blog.
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